White Paper Marketing


Generate Leads – Increase Sales – Build Your Brand

White papers can be used to promote your business and sell products. Done right, they can help improve search engine rankings, increase web traffic, and generate leads. They help build credibility and build your brand.

  • Improve search engine position
  • Increase web traffic
  • Provide valuable information to prospective customers
  • Build your brand reputation
  • Drive sales
  • Discover customers and generate leads
  • Increase conversion
  • Build relationships

What is a White Paper?

It’s a document that provides information about a product, service, or solution. It contains limited self promotion and fairly represents all options referenced within the document. It’s intended to provide information which helps the person reading solve a problem. Publishing a well-written white paper can be a great way to help visitors learn more about your product or service.

How Can White Papers be Used in Marketing?

People are looking for information and solutions. They can be distributed in a variety of ways that can help potential customers discover you. White papers can be hosted on your site or on a web portal. White Papers can be distributed through emails and directory listings depending on the audience and goals. Traditional push methods of marketing have lost effectiveness and the key to success is to utilize a variety of tools to increase your online visibility and brand reputation.


How Does it Work? – What’s the Process?

1.  We work with you and key members of your team to:

  • Understand and define your objectives
  • Determine the target audience
  • Describe the problem – what are the challenges and key pain points for your clients and prospective customers
  • Identify alternative solutions

2. We do the heavy lifting so you can focus on your business:

  • Research and gather information – find potential solutions
  • Find and use credible resources
  • Create the content
  • Ensure the document is original


White Paper Marketing

A quality white paper is written from an objective point of view and contains a minimal amount of self promotion. We apply best practices with over twenty years of practical experience in using white papers to evaluate solutions. We understand what’s important to prospective customers and brings objectivity to your projects...Credibility – white papers written by an objective party outside your company are more believable...Authenticity – well researched and referenced documents increase credibility...Quality – high-quality content improves search engine visibility...Cost – get the best possible product without the cost of hiring a full-time writer...Convenience – no need to worry about interrupting projects or missing deadlines – a professional writer is there when you need one


JoiSolutions...We take the mentoring approach in all of our engagements. We are genuinely interested in the success of your business and are dedicated to making sure you have a good understanding of the recommendations and the strategy behind them. We specialize in making technical concepts easy to understand. We have extensive experience in evaluating processes within a businesses and identifying opportunities for improvement. We have facilitated numerous projects and have a proven track record of success and have managed people for over twenty years. Our background includes retail, religious organizations, various other nonprofits and direct marketing. We use a collaborative approach to understanding your business and the unique challenges you face. Recommendations will be both practical and effective. We have the experience and qualifications needed to help you succeed. With us you are…Involved and nurtured as a leader…You’ll get Twenty plus years of business experience…You will receive over a decade in the E commerce industry…You’ll get qualified Search Engine Marketing best practices…You get Hands on experience using SEO best practices to improve business…Overall a Proven track record in managing people and projects, which means a solid game plan for you and success for you’re your business!